A Spectacular Launch Event

On October 20, 2025, Nongshim proudly unveiled its latest marketing campaign at the iconic New York Times Square. This event marked a significant milestone as it celebrated the U.S. debut of the special collaboration package of Shin Ramyun, inspired by Netflix's animated film, 'KPop Demon Hunters'.

The Collaboration Explained

Nongshim, a leading South Korean food company renowned for its instant noodle products, has teamed up with the popular streaming service Netflix to create a unique promotional package. This collaboration not only highlights the beloved Shin Ramyun flavors but also integrates elements from the animated film, which features a vibrant world of K-Pop music and supernatural adventures.

Event Highlights

The Times Square event was illuminated with eye-catching displays, showcasing the exciting fusion of food and entertainment. Attendees were treated to captivating performances inspired by the film, bringing the characters and themes of 'KPop Demon Hunters' to life. The atmosphere was electric, filled with fans eager to engage with the brand and the film's creative elements.

Shin Ramyun: A Global Favorite

Shin Ramyun, known for its rich and spicy flavor, has garnered a loyal following around the globe. This instant noodle brand has become synonymous with comfort food for many, making it a perfect candidate for cross-promotional efforts. Did you know that Shin Ramyun has been a favorite among consumers since its first launch in 1986? It remains one of the top-selling instant noodle brands worldwide!

Fun Trivia Fact

Here's a fun fact for trivia enthusiasts: Shin Ramyun's popularity has led to numerous flavor variations, but the original spicy flavor remains the best-seller, proving that sometimes, classic flavors are unbeatable!

Source: Pr Newswire Uk