Introducing Senthera: A New Ritual in Body Care
Senthera, a homegrown beauty label, has launched its debut collection titled “Make Love” in India. Designed to transform everyday routines into sensorial experiences, the brand fuses ancient wisdom with modern formulations to deliver products that nourish skin and soul alike 0.
The ‘Make Love’ Collection: Fragrance, Form, and Feel
The launch collection comprises three key products: a Hydrating Shower Gel priced at ₹1,499, a Softening Body Scrub at ₹2,199, and a Collagen‑Boosting Body Cream at ₹2,649. Each product features a romantic aroma blend of lychee, rose, and vanilla, designed to evoke the feeling of first love 1.
Standout Ingredients and Sensory Appeal
The body scrub is enriched with ten nourishing oils including baobab, argan, and jojoba, offering gentle sugar‑based exfoliation for a renewed, silky‑smooth complexion. The shower gel and cream support hydration, anti‑inflammatory benefits, and antioxidant protection while avoiding parabens, sulfates, silicones, mineral oils, and harsh chemicals 2.
Cruelty‑Free, Vegan, and Clean Formulas
Reflecting modern ethical standards, Senthera emphasizes cruelty‑free and vegan formulations tested without animal cruelty. The products are also free from parabens, mineral oils, sulfates, and silicones, aligning with the values of conscious consumers 3.
Brand Philosophy and Founder Insight
Co‑founder Margarita Kuritsyna explains that Senthera — a portmanteau of ‘senses’ and ‘therapy’ — seeks to elevate daily body care into a mindful ritual. She shares that lychee was chosen as the signature scent for its unique romantic and uplifting aroma. The brand promotes intention‑driven routines that engage touch, scent, and emotion 4.
Why It Matters: Tradition Meets Innovation
Senthera bridges sensory heritage and scientific skincare, offering a refreshing alternative in India’s beauty landscape. The brand emphasizes minimalism—with only three products—but maximizes impact through multi‑functional formulations and immersive experiences. Their aesthetic appeal and emotional resonance make them memorable beyond just performance 5.
Trivia & Brand Facts
- Senthera is headquartered in Gurugram under Aryamar Wellness Pvt Ltd.
- “Make Love” is their first-ever collection featuring a trio of body-care essentials.
- The prices range from ₹1,499 to ₹2,649, placing it in the affordable-luxury segment.
- The fragrance profile—lychee, rose, vanilla—is rare in mainstream Indian body-care ranges.
Conclusion: Self‑Love Meets Skincare
Senthera’s debut reiterates that body-care can be more than functional—it can be soulful. With ethical credentials, sensorial depth, and focused formulation, the Make Love collection stands out as a thoughtful choice for anyone seeking both skincare efficacy and emotional connection in their daily rituals.
Source: The Hindu