Ratan Tata’s Titan Expands Globally with 67% Stake in UAE’s Damas LLC

Titan’s Strategic Global Expansion

In a major move signaling its global ambitions, Titan Company Limited, under the leadership of business icon Ratan Tata, has acquired a 67% stake in Dubai-based luxury jewellery retailer Damas LLC. This acquisition marks Titan’s significant foray into the Middle Eastern market, leveraging Damas’s strong brand presence in the Gulf region.

About Titan and Damas LLC

Titan, part of the Tata Group, is one of India’s leading branded jewellery makers and lifestyle companies. Established in 1984, Titan has diversified into watches, eyewear, and accessories. On the other hand, Damas LLC, founded in 1907, is a prestigious jewellery retailer known across the Gulf Cooperation Council (GCC) countries for its luxury designs and rich heritage.

Details of the Acquisition

Through its wholly-owned subsidiary, Titan Holdings International FZCO, Titan purchased 67% equity in Damas LLC. The deal aims to combine Titan’s design innovation and operational expertise with Damas’s regional reach and established clientele. This partnership is expected to accelerate growth and introduce fresh collections that appeal to affluent consumers in the Gulf and beyond.

Timeline and Financials

The acquisition was officially announced in July 2025. While exact financial terms remain undisclosed, industry experts estimate the deal to be among the largest cross-border jewellery acquisitions by an Indian firm in recent years. This move aligns with Titan’s long-term strategy to boost its global footprint.

Significance for Titan and the Gulf Market

Expanding into the UAE, a key luxury market hub, allows Titan to tap into a high-potential customer base, enhance brand visibility, and diversify its revenue streams. The partnership also positions Titan to compete with global luxury players, boosting India’s stature in the international jewellery market.

Ratan Tata’s Vision for Titan

Ratan Tata, who has been instrumental in guiding Titan’s growth, emphasized the importance of innovation, heritage, and international expansion. The acquisition reflects his vision of transforming Titan from a domestic leader into a globally recognized brand.

Industry Impact and Future Prospects

Market analysts suggest this acquisition could trigger more cross-border collaborations in the jewellery sector. With growing consumer demand for luxury and branded jewellery worldwide, Titan’s move could inspire other Indian companies to explore international markets aggressively.

Conclusion

Titan’s acquisition of a majority stake in Damas LLC marks a significant milestone in Indian business history. This bold step not only strengthens Titan’s global presence but also highlights the increasing globalization of India’s luxury goods industry, driven by visionary leadership and strategic partnerships.

Source: India