New Nationwide Campaign Warns Israelis Against Spying for Iran
In mid-July 2025, Israel’s Shin Bet (internal security service) and National Public Diplomacy Directorate rolled out a high-profile advertising campaign titled “Easy Money, Heavy Cost”. It targets ordinary citizens, cautioning them against succumbing to Iranian recruitment offers.
Context: Rising Spy Threats Post‑Conflict
The campaign arrives in the wake of a 12-day military escalation with Iran. Israeli authorities have detected a surge in recruitment efforts by Iranian intelligence. Shin Bet and police uncovered over 25 cases in the past year, with more than 35 individuals indicted on serious espionage charges 1.
Key Messages: Money Isn’t Worth the Price
Featuring two 20‑second video ads broadcast on radio, social media, and major internet platforms, the campaign starkly asks: “For 5,000 NIS (~$1,490), is it worth ruining your life and family?” It warns that even minor collaboration can land offenders in prison for up to 15 years 2.
Recent Espionage Incidents
Just days after the campaign was launched, Israeli security announced charges against an IDF soldier accused of providing Iran with surveillance videos from missile interceptors and strike sites during the recent conflict. Though none of the disclosed information was classified, the soldier remains in custody awaiting trial 3.
Recruitment Methods: From Money to Mayhem
Investigations show Iran lured recruits with cash and criminal incentives to photograph sensitive military installations and even plot assassinations. In one case, two young men in Tiberias allegedly planned an assassination in exchange for 200,000 NIS (~$60,000) 4.
Campaign Roll‑Out & Reach
The campaign spans TV, radio, print, and social media. It urges citizens to report any suspicious approaches. The Shin Bet emphasized that recruitment efforts often exploit financial vulnerability, saying “most often out of greed for money” 5.
Legal Consequences & Penalties
Espionage carries severe legal repercussions in Israel. Those found aiding Iran can face up to 15 years in prison. So far, more than 35 individuals have been indicted, and sentencing is underway 6.
Trivia & Spy Facts
- Shin Bet uncovered 25+ recruitment attempts and indicted over 35 suspects.
- Recruitment payments ranged from 5,000 NIS for low-level intel to 200,000 NIS for assassination efforts.
- An IDF soldier was charged for sharing imagery with Iran—though no classified data was involved.
- Campaign slogan highlights disparity: small money vs. life‑ruining sentences.
Final Takeaway
Israel’s “Easy Money, Heavy Cost” campaign underscores a heightened espionage threat from Iran and signals a zero‑tolerance policy. For trivia lovers, it’s a reminder: even small sums like 5,000 NIS can lead to life-altering consequences for those caught in espionage activities.
Source: Firstpost