Trend Alert: Labubu Mania
Designer toy Labubu—one of Kasing Lung’s quirky creations from his ‘The Monsters’ series—has transformed from underground collectible to celebrity accessory. Seen with celebrities like Disha Patani, Urvashi Rautela, Kim Kardashian and Rihanna, the plush keychain dolls are the fashion‑forward must-have right now 0.
Amul’s Iconic Take
True to its viral tradition, Amul’s creative team responded with a colorful topical titled “Labubhook laggi hai?”—a playful twist on the Hindi phrase implying hunger for Labubu. The artwork features the iconic Amul girl sitting cross-legged with buttered toast, a Labubu figure on a stool, and a butter block with a knife. The tagline “Eat doll‑ops” seals the pun in classic Amul style 1.
Social Media Buzz
The post, captioned #Amul Topical: Labubu dolls are all the craze, sparked widespread engagement. Netizens responded with GIFs, emojis, and remarks like “Amul is always cooking” in the comment stream 2.
Why Labubu Is Trending
Released through blind-box drops by Pop Mart since 2019, Labubu has seen exponential popularity. From picture books in 2015 to influencer-endorsed plush collectibles in 2023, the toy has become a symbol of luxury pop-culture fandom 3. Pop Mart’s revenue nearly doubled in 2024 to ¥13.04 billion (~US $1.8 billion), with Labubu contributing nearly $400 million—blending cultural relevance with commercial success 4.
Celebrity Sightings
Bollywood and global celebs have embraced the trend: Disha Patani and Urvashi Rautela were spotted flaunting Labubu keychains on accessories; K‑pop star Lisa of BLACKPINK added it to her look; Rihanna, Kim Kardashian and David Beckham have also displayed the charmed doll publicly 5.
Amul’s Cultural Commentary
Since 1967, Amul’s mascot—Amul girl—has lampooned everything from politics to pop culture in clever butter‑based creatives 6. By tapping into Labubu hype, Amul continues this cheeky legacy, turning viral toy obsession into an edible pun that resonates across generations.
Trivia Tidbit
Did you know? Labubu was introduced in Nordic‑inspired picture books before becoming a luxury toy line. And, with over 300 design variants, blind-box collectors vie for rare ‘secret editions’ that can fetch up to $1,000 7.
Final Scoop
Amul’s topical reminds us why its butter-powered humour endures: it taps into pop-cultural currents, blends clever wordplay with visual charm, and gives audiences a deliciously shareable moment—this time on the Labubu doll wave.
Source: Ndtv