Record-Breaking Summer Hit
Released on June 27, Apple’s high-octane Formula 1 film starring Brad Pitt and Damson Idris has already earned over $200 million worldwide. Box office trackers report it’s poised to smash the $300 million mark this weekend—becoming Apple’s most successful theatrical release to date 0.
Impressive Opening Figures
The film debuted to approximately $145 million globally during its first weekend, outperforming Apple’s previous big-budget titles like Killers of the Flower Moon, Napoleon, and Argylle. It also marks the largest opening in Brad Pitt’s 37-year career 1.
Production & Budget Insights
Co-produced by Pitt’s Plan B Entertainment and Jerry Bruckheimer Films, with a budget north of $200 million and estimated $50 million in distribution costs, the film used cutting-edge filming tech—like custom iPhone-based onboard cameras—to capture its thrilling race sequences 2.
Marketing & Premium Formats
Apple and Warner Bros. invested in wide IMAX and premium large-format (PLF) screenings. The movie also featured extensive sponsorship tie-ins—estimated at $40 million—and unique promotions like Apple Pay ticket discounts and in-store appearances 3.
Significance for Apple’s Film Strategy
After several underwhelming blockbusters, this success validates Apple’s transition toward commercial theatrical releases. It signals a potential turning point: the company may soon move beyond being a streaming-first player to a formidable studio presence 4.
Key Facts & Trivia
- Release Date: June 27, 2025
- Opening Weekend: ~$145 M global
- Budget: Over $200 M + $50 M distribution
- Milestone: Brad Pitt’s biggest opening and Apple’s top theatrical performance
- Onboard Cameras: Custom iPhone-based tech used in race cars
Quiz Section
- When was the F1 film released? June 27, 2025
- Which actor starred in the film? Brad Pitt
- What filming technology was notably used? Custom iPhone onboard cameras
Source: 9to5 Mac